Something fresh is brewing here. And it’s not your regular Starbucks coffee.
It’s copy therapy for your business.
You started your business with high hopes.
With the right mind to change the world and earn an honest buck.
You thought everything was in sync and under control. Because you’re in charge.
And you’re a smart business owner.
But somewhere along the line, “boring” happened. And it’s very bad for business.
Great writing is flattery.
Flattery is mind control.
Ya know, the kind of mind control that is straight up intimate.
And makes it a no-brainer for dem clients to drop the dolla dolla bills.
The struggle is real, y’all. You wanna present your business in a non-cheesy, charming way and still make good money. You want copy that’s heart-melting, glaze-inducing, purposeful and intentional without sounding like a hot air balloon.
You wanna make good money without the sleaze factors. #respectthehustle.
I respect that. I get that. And I’m here to help.
I base my writing on four principles:
- Fear money makes no money: In my three+ years of freelancing, I’ve noticed a recurring theme amongst entrepreneurs, freelancers and small business owners alike. Fear. That nasty bit that makes you self-doubt every product, service or heart project you put out into the world. It isn’t that you’re not good enough or your brainchild is not good enough, it’s just that sometimes you need a business bestie to bring out your amazing. So I developed a system that digs deep into your core to bring out things you never even knew existed. It’s a whole new way of writing copy. Through my questionnaire and our phone session, you get to answer deep-rooted questions that goes into sacred places and brings your expertise (or what makes your product tick) to limelight.
- It gets easier when they trust you: I’m especially in love with clients who deliver what they promise. You know, those ones that even go the extra mile to have you remove that tiny little phrase that seems to exaggerate their services or products? I love them even more. Your prospective clients must be able to trust you. People smell “fake” about 10 miles off. They can tell something is off. And you better believe it, they won’t be reaching inside their pockets to bring the money out if that ever happens. But you, you know your stuff and you’re trustworthy. You’re my kind of person.
- Love selling is the new marketing: People buy from people who relate well to their current situations. The future of marketing is empathy. Selling with love. I work with my clients to write copy that instantly gratifies their prospective clients, with love nuggets sprinkled all across the page. I believe when your prospective clients feel loved, appreciated and totally understood, things shift dramatically.
- Make it witty, make it clear: You could have everything mentioned above but if your message is vague and unclear, you’re done for. This is usually the part where we work together to make you stop calling yourself the “happiness activator” or “superwoman without wings” and use clear, straight-to-the-point, hard-hitting language that gets the job done. You know, the 9-year-old test and the grandma test. Using complicated language only makes selling complicated. We make it simple, clear and kind of sexy. Then you watch the cashola roll in.
Already itching to get a taste of what it means to work with me? Well, I don’t wanna keep you waiting any longer. Hop over here to find out. Or keep reading for a glimpse into my background and personal life.
Hello there! Evan Gracie here. Type + Pixel is a Copywriting blog born out of a deep desire for small businesses. Imagine this scenario: You’ve worked really hard to create something epic. You invested in a new website. You think it looks good. You’re already visualizing how the money will start to roll in. Then you hear crickets. Things got really quiet. That’s the most devastating setback any small business owner could face. After working with different clients over the years, I discovered the problems may not necessarily be their products or expertise, words matter a great deal. It’s a deal breaker.
Over the years, I’ve held positions ranging from Network Engineer to Web developer, Tech Copywriter, Brand developer and other really interesting titles. Let me spare you the details, I pray thee. My background in the Computing Sciences both at the undergraduate and graduate levels propelled me into different roles and industries I never really dreamed possible, and it’s been one hell of a wild ride. But for every position I’ve held, Copywriting has been one thing that overlaps every other thing. You can’t separate good design from Copywriting, and neither can you separate a well thought-out marketing strategy from Copywriting.
Lover of slow days, breakfasts in bed and books with tight cliffhangers. I come from a long line of learners and educators – teaching pretty much runs in my family. A bit of an introvert. Let’s just say I’m an introvert with strong opinions. That’s pretty much everything. I think?